This English-language article, titled "Landing of the Wave: Hallyu in Peru and Brazil," examines the spread of South Korean pop culture to Latin America, specifically to Peru and Brazil. Nusta Carranza Ko, Song No, Jeong-Nam Kim, and Ronald Gobbi Simoes (all affiliated with Purdue University) co-authored this article, which was originally published in Development and Society (the journal of The Institute for Social Development and Policy Research at Seoul National University in Korea).

Read the authors' abstract below for further description of the article. We would like to thank Development and Society and the authors for granting us permission to post this article on Korean American Data Bank.     

"What began as the spread of South Korean popular culture in parts of East and Southeast Asia in the late 1990s, Hallyu ("the Korean wave"), made its landing and mark in a new cultural context in Latin America years later nearing the end of the first decade of the 21st Century. But how did Hallyu suddenly emerge in this part of the international system? What factors led to its development? The results of our field research findings in Peru and Brazil brings the argument away from the cultural proximity for both states with high levels of Asian migration (i.e. Japanese and Chinese) and provides an interesting insight into discussions on socioeconomic grounds that may have influenced individuals' interests towards Hallyu."

Keywords: Latin America, Hallyu, Korean Wave, Korean Culture

This article was originally published in Development and Society, Vol. 43, Issue No. 2, December 2014, pages 297-350.

This essay was written by Tamar Herman, a senior East Asian Studies major at Queens College, Macaulay Honors College. Her essay earned third prize in the Research Center for Korean Community's Essay Contest on Korea and Korean Culture. In this essay, titled "More Than a Wave," Tamar Herman recounts her initial interest in Korea and Korean culture via Hanryu (which translates to "Korean wave," referring to the increasing global popularity of Korean culture, including K-pop, K-dramas, Korean cuisine, Korean electronics, etc.). Using the extended metaphor of water droplets amassing size and momentum until it culminates in a deluge, Tamar Herman's narrative describes one woman's path to another culture. Below is an excerpt from her essay:

"When applied to cultural phenomena, the word “wave” usually implies a large impact that will eventually die down. The Korean Wave, hanryu, was deemed by media to be such an occurrence, and it may very well die out in a few years. But for me, hanryu was never a wave. It was a trickle that began with a song, which led to a singer, which led to a drama, which led to researching, which led to an interest in Korea that eventually led to me learning Korean, and declaring an East Asian Studies major. The initial drop, or interest, that I had in hanryu has led me down a path towards a much larger entity than just a simple wave that crashes and dissipates back into the ocean. Instead, I now have a new and ever-changing understanding of Korea, its history, culture, politics, and society." 

Published in Qualitative Data

 

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